They are the small brand that their huge parent company uses to showcase their best technology and style direction. Re: all your music references all I can say is “ok Boomer.” Everyone knows that The Stones were only popular and relevant because they specifically were not The Beatles. Meanwhile, it’s Rolex two, Grand Seiko one in the Farago household. The same corporate culture that creates GS’ minimalist watches creates its blah marketing. Add personalized customer contact – Rolex’s blind spot – and Bob-san’s your uncle.Ĭould Grand Seiko overcome its blah image and get woke, marketing-wise? It’s doubtful. Same approach to model selection, same marketing plan and same sales approach.
SEIKO AUTOMATIC SUBMARINER HOW TO
Not to put too fine a point on it, Seiko doesn’t have a clue how to sell high horology.Īll great marketing starts with the product. The Godzilla watch was most exciting thing to happen to Grand Seiko and that was just plain stupid. If you’ve ever wondered why GS’ magnificently crafted timepieces are such great value, there’s your answer: their marketing sucks. Who can afford to pay big bucks for a watch that only watch people recognize as anything other than a mass market Seiko. Who don’t care what other people think about their watch. A really expensive Seiko – for buyers can get past Seiko’s rep for mass market merch. Mouse-over one of the images and the chosen watch sashays towards you like a lover coming to bed. Geneva’s favorite son hits you with a macro-magnificent video header and sumptuous photography of seven – just seven – watches. Rolex versus Grand Seiko? Compare GS’s sizzle-deficiency with Rolex’s landing page. The watches don’t even have names – the renowned Snowflake is simply the SBGA211. The landing page “features” 99 unadorned, identically shot watches. Have you seen Grand Seiko’s website? The Collections page couldn’t be more generic if it was Costco’s paper goods aisle. Seiko does nothing to sell their high end watches. If we’re talking about desirability amongst the hoi polloi, Grand Seiko doesn’t even make the top 10. If we’re talking about a head-to-head matchup between Rolex and Grand Seiko re: scientifically measurable build quality and attention to detail, there’s no question who dominates the charts. The Snowflake is the watch that evokes fresh fallen snow in the Japanese mountains, with a movement that leaves the average buyer thinking hang on, don’t all watches use springs? Or is it? Is the Grand Seiko Snowflake really a hit? It’s only a “famous” timepiece among people who know watches – in the same way that Little Feat was only famous among people who knew great bands that other people didn’t know.Įqually, what’s the Snowflake famous for? The Daytona is the motor racing watch.
The Japanese watchmaker is a one-hit wonder. In fact, I’ve yet to see a single Cellini on Instagram. By the same token, you could say the entire Rolex Cellini line qualifies as beautifully made meh. Oh sure, if you look closely at Rolex’s back catalogue you’ll find the horological equivalent of Elton John’s I Can’t Steer My Heart Clear of You. And just as The Eagles didn’t mess with their money-making melodies Rolex has left its golden geese unmolested. Rolex – all killer, no filler! Submariner! Daytona! Oyster Perpetual! Explorer! Yacht Master! GMT! The Swiss watchmaker’s greatest hits album rivals The Eagles’.
SEIKO AUTOMATIC SUBMARINER FULL
Bands and artists who could crank out an album full of hits minted money. The general public would only buy their LP if it had at least one great song, preferably more. A band trying to fuel their drug habit had to have a hit. To understand the Rolex versus Grand Seiko dynamic, go back to the 70’s.
0 kommentar(er)
